The Salt Lake Tribune reported this interesting information that came out from a lawsuit with Amway: I could continue to give facts about the lack of nutrition in MonaVie, but perhaps the creator of MonaVie itself is one of the best sources.
These are all unbiased, nationally-recognized doctors. Joe Schwarcz warns against acai health claims. Dean Edell calls MonaVie worthless, and Dr. Andrew Weil gives a thumbs down on MonaVie, Dr. What do national doctors have to say? Dr. That’s not many nutrients, especially at $1.20 a serving.” Website changes have divided the article into many pieces, but the you can read it in two parts: part 1 and part 2 with the MonaVie-specific comments. Even apple juice (which also tested poorly) has more phenolics…” and “Plus, MonaVie’s vitamin C level was five times lower than that of Welch’s Grape Juice. The result was horrendous, “MonaVie tested extremely low in anthocyanins and phenolics. If you need a little more evidence on the nutritional value of MonaVie, Men’s Journal put several fruit juices to the test using criteria set up by a director or clinical nutrition. At MonaVie’s retail price of around $6.00 for four ounces that’s like buying a baby carrot for $1.00! The result is that 4 ounces of MonaVie is a Serving of fruit which looks like 1 snack container of applesauce (4oz) or about 6 baby carrots. government agencies such as the Centers for Disease Control (CDC), USDA, and the FDA to put out guidelines on fruit and veggies and serving size. MonaVie Original retails for around $1.48 an ounce, so that’s around $182 of juice for the equivalent antioxidant capacity of 13 apples.Ī consortium of U.S. If a person was relying on four ounces of MonaVie to give them the equivalent of 13 fruits, they are making a huge nutritional error as 13 apples has the equivalent ORAC value as 123 ounces of MonaVie. To follow up on the above, a single apple has the antioxidant capacity of 9.5 ounces of MonaVie. A MonaVie product specialist cleared this up when called, but MonaVie didn’t issue a clarification or change its website for years… see more at Drinking MonaVie is Not Equal to Eating 13 Fruits. In this statement, the antioxidant capacity is measured ORAC value, and the equivalent fruits and vegetables are not even mentioned. MonaVie put out marketing material that said it “Delivers the antioxidant capacity of approximately 13 servings of fruits and vegetables in just four ounces.” MonaVie set up a the classic telephone game where the initial message conveyed changes as it passes through the downline and the words, “antioxidant capacity” get left out. Many distributors make the claim that drinking 4 ounces of MonaVie is like eating 13 fruits and thus is a way to save money. They published two widely different scores. High on the list is that MonaVie lies about the ORAC score of MonaVie. There are a couple more issues with regard to MonaVie an ORAC values. Jonny Bowden explains that MonaVie doesn’t cure cancer and gives great detail about ORAC in the process. I’m not a doctor, so I’m not going to try to explain ORAC to you. On the face of it higher ORAC seems better, but there’s a lot more to it than that. It’s a lab test that measures anti-oxidants in food.
Many of MonaVie’s claims come on something called a ORAC value. After all, the promise of MonaVie marketing is health and wealth for you and all your friends. Typically when people are interested in MonaVie, they are focused on two things: 1) The nutritional value of the product and 2) the business opportunity. I’m going to give you a minute to re-read that. What I’ve found is tons of irrefutable evidence supported by reputable third parties that MonaVie is a grossly overpriced product, with little nutritional value, wrapped in a poor business opportunity that appears to be illegal pyramid scheme, supported by nonsensical “scientific” studies and illegal medical claims. The longer answer? It is perhaps the most incredible example of deceptive marketing in the history of mankind.
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